As a Scientific Writer, it is my job to quickly grasp information from the most technical industries and craft it into clear, compelling messages for your customers or staff – across all forms of media.
I bring to my work, 5 years as a regular columnist at Laboratory Focus Magazine an MBA in International Business and over 10 years in the biotech industry – including 3 years of molecular biology research in an endocrinology lab and 8 years in regional and global marketing and communications roles.
I look forward to working with you.
Anissa Heyse
References
Anissa exudes a genuine enthusiasm for the biological sciences and excels at effective communication with internal and external stakeholders. At Promega, her proactive approach to problem solving and personal charisma elevated team performance and distinguished her as a true professional.
Anissa joined Promega as a Global Product Manager during a period in which we relied less on actual customer requirements and more heavily on internal research and development for product concepts and marketing messaging. She took the initiative to improve the processes by gathering information from cross-functional inputs, then devised and championed a plan to redirect our messaging efforts. The strategy was simple but impactful: provide clear and concise scientific information while highlighting R&D innovation in the context of customer benefit. Years later, this core concept continues to guide our efforts.
I really loved working with Anissa because she is a brilliant technical writer! Anissa has strong scientific knowledge and work ethic. Anissa worked on digital marketing (Twitter, Facebook, Google ads, emailers etc), blog posts, advertisements (flyers, brochures), presentations and application papers. Anissa helped me through a lot of work backlog.
Anissa and I were colleagues in our MBA studies at HSG / University of Toronto and have worked together many times. She has a strong mind for strategy and communicates her ideas effectively and understandably. Science is not my area, but Anissa has a keen understanding of the financial industry; she quickly understands what needs to be communicated and how to match that with project goals. Out of my perspective, Anissa is a excellent presenter.